Nail that Niche
Defining the work you do, the people you serve, and the problems you solve
My work is to get you clear about your work
Getting clear about your work is not the sexiest part of building a business. There are no cool business cards to pass out. No awesome website to share. No photoshoot favorites to post on social media. And it is difficult work.
But here’s why it’s still so important that you do it.
Would you start building a house before you thought through what it will look like? Before you’ve determined where to build it? Or how many rooms it will have? Or how big it will be? Before you’ve determined a floor plan or layout? Before you’ve thought through how you will live in the house or what materials you will use?
No, you wouldn’t.
You would take the time to work through the details and develop a clear picture of the house you envision–a picture to guide you in constructing your house and keep you from wasting time and money making avoidable mistakes and undoing bad decisions.
For the same reasons, your work needs the same clarity before you can effectively build it. This is true whether you’re writing a book or building an art business, relationship between your faith and art career, or