Format: Paperback
Size: 8.5×11
230 pages

The Nail that Niche Workbook is designed to be your business bible to guide you when you need to make decisions, answer questions, or write copy and content for your marketing, branding, copywriting, and content creation and more. The words, concepts, and ideas you will use in each of those tasks will come directly from your charts, statements, and descriptions.

When it’s time to fill out those multi-page questionnaires for the web and graphic designers or the brand strategist, pull from this workbook. When you’re completing the Executive Summary for your business plan, pull from this workbook. When you’re talking strategy with the business coach or next steps with your team, pull from this workbook. When you need to write your About page, pull from this workbook. Need content? You know what to do…pull from this workbook.

The Nail that Niche Workbook is the ultimate guide to help you gather all the clarity and language you need to make BOSS decisions for your business in ONE place.

Inside the Workbook:

The Nail that Niche Workbook takes you through five exercises which tackle four questions you need to answer to nail your niche:

– How do you show up and participate in your field or industry? What role/function do you occupy?

– What differentiates you from others doing the same kind of work?

– How does your audience show up and participate in your field or industry?

– What specific experiences and issues are your potential clients having that your work addresses?

The workbook exercises will take you from a general, bird’s-eye view of your industry to a narrow focus on your specific work. Along the way, you will gain an understanding of your field or industry and how your work fits within it and you will gather the language you need to talk about your work, its uniqueness, and its value in ways that attract customers and opportunities to you.

The clarity you will obtain through this process will empower you to

• Confidently decide what is right for your business.
• Easily communicate about your work and create content that attracts the right people and opportunities.
• Determine the right tools, strategies, platforms, and technologies you need to build your business your way.

I am Marlita Hill, the Niche Nailer. I am an artist, multi-published author, and 20+ year educator. I help infopreneurs clarify their work, niche, and audience. I believe in this work so deeply, it’s the only thing I focus on with my clients.

For me, clarity is paramount and I believe it is the place every entrepreneur should start, because clarity about your work helps you see the best way to move your business forward. There are three things my work has helped me understand about entrepreneurship:

1. Every action we take in our business is to execute, implement, represent, or communicate our business idea. If we’re not clear about what we’re trying to build, how can we explain it? How do we know which tools are the best for the job? How can we properly represent our work in a name or logo if we don’t understand it?

    

2. Being an entrepreneur is basically about answering questions and making decisions. If we don’t have clarity about our work, we’re missing key information that guides and directs our decisions in building our businesses and serving our clients.
   
   
3. Everything becomes easier when you have clarity about your work and you use that clarity to guide you in building, managing, and growing your business and serving your clients.
   
   

I came to this work through my own struggles. It took me years to understand my niche and audience. It took me years to understand that was something I needed–not just an “I help” statement, but a true understanding of the work I do, the problems I solve, and the people I serve.

I know the cost of lacking clarity: the frail confidence, the struggle to find the right words to simply explain what you do, the frustration of feeling like you’re missing something that’s holding everything up but you can’t see it, the wasteful decisions you make that you have you go back and fix when you finally figure out what the heck you’re doing….

and the aggravation of why it’s so dang hard to answer the simple question: what is my niche. And that’s why I created my framework: to support other creators in setting a strong foundation for their business.

When I started on this journey, I was just an artist trying to build a career by faith. The past 20+ years have produced what I am today: a creative entrepreneur who teaches, writes, mentors, and speaks to an international audience in and across the areas of faith, art, and entrepreneurship.

My journey has uniquely prepared me to help creators obtain clarity about their work. Whether I am designing a course or lesson to teach, choreographing a dance, preparing to speak, or writing a book, each of these activities requires me to be clear about what I’m building. I use this same skill and process honed in my own practice to help others get clear about their work.

Whatever field or capacity I’m working in, my primary goal with artists and thought leaders is to help them establish their work’s identity–which includes defining who they are as creators, what their work is, what it’s about, who it’s for, and where it fits–so that they have the clarity they need to make the best decisions in building and sharing their work their way.

Today I help creators in specific ways.

I help entrepreneurs and creatives clarify their work, niche, and audience.

I help authors and course creators clarify their projects’ focus and objectives and plan the flow of their ideas.

And of course, I love supporting choreographers in finding and honing their voice.