In this workbook, Niche Nailer, educator, and multi-published author Marlita Hill leads you in a true step-by-step process to reveal and clarify the work you do, the problems you solve, and the people you serve. The clarity you will gain through this process will empower you to move your work forward with ease, strategy and the confidence that you are making the best decisions for your business.
Let’s be honest—nailing your niche is not the sexiest part of building your business. There are no cool business cards to pass out. No awesome website to share. No photoshoot favorites to post on social media. On top of that, it’s difficult work. You’re transforming your chaotic, partially-formed ideas into a concrete foundation that will support your business.
But, nailing your niche is the most important work you can do for your business. The clarity it provides will guide you in every decision you make to set your business up, develop and sell your products and services, connect with your clients and customers, market your work, and position it for growth.